Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening
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DOI: 10.1016/j.pmedr.2020.101057
Abstract: Highlights • Campaigns can recruit African Americans to glaucoma screenings and studies.• Marketing with community partners successfully reached the target audience.• Radio commercials and postcards were most cost-effective in recruiting patients. read more here.
Keywords: evaluation multimedia; multimedia marketing; engage african; marketing campaign ... See more keywords