Digital Games as Persuasion Spaces for Political Marketing: Joe Biden’s Campaign in Fortnite
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DOI: 10.17645/mac.v11i2.6476
Abstract: The aim of this study is to explore how digital entertainment games are used as spaces for political persuasion in electoral campaigns, by examining Joe Biden’s use of Fortnite during the campaign for the 2020… read more here.
Keywords: joe biden; political marketing; campaign fortnite; persuasion ... See more keywords