The long-term effectiveness of a social norming campaign to reduce high-risk drinking: The Michigan State University experience, 2000–2014
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DOI: 10.1080/07448481.2019.1674856
Abstract: Abstract Objective Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001… read more here.
Keywords: drinking; risk drinking; campaign reduce; high risk ... See more keywords