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Published in 2021 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucaa061
Abstract: In this article, we theorize how marketplace objects and their properties facilitate market legitimacy. Adopting assemblage theory, we examine a politically contested market—the U.S. recreational cannabis market—using retail sales data, public opinion polls and surveys,…
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Keywords:
materiality;
politicization objects;
cannabis market;
objects meaning ... See more keywords
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1
Published in 2021 at "Journal of Macromarketing"
DOI: 10.1177/02761467211029243
Abstract: How can brands adopt institutional work towards establishing themselves in a highly contested market? Defining contested markets as fields in which the plural logics of the market are in tension with each other and/or with…
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Keywords:
work brand;
work;
cannabis market;
institutional work ... See more keywords
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Published in 2020 at "PLoS ONE"
DOI: 10.1371/journal.pone.0232041
Abstract: Most U.S. states that have regulated and taxed cannabis have imposed some form of mandatory safety testing requirements. In California, the country’s largest and oldest legal cannabis market, mandatory testing was first enforced by state…
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Keywords:
cannabis;
cannabis testing;
california;
cannabis market ... See more keywords