Using incentives to address cannibalization
Sign Up to like & getrecommendations! Published in 2017 at "Long Range Planning"
DOI: 10.1016/j.lrp.2017.03.005
Abstract: Abstract In a decentralized multi-product firm, different products within the firm sometimes compete with one another for the same customers. This paper proposes managing such cannibalistic behavior with incentives. Designing the appropriate incentives requires detailed… read more here.
Keywords: cannibalization; information; paper; using incentives ... See more keywords
Market Cannibalization Within and Between Gambling Industries: A Systematic Review
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Gambling Issues"
DOI: 10.4309/jgi.v0i37.3988
Abstract: In economics, cannibalization refers to a process in which a new product or service partly or completely substitutes for those in existing markets. This systematic review analyses the existing evidence on cannibalization within gambling markets… read more here.
Keywords: cannibalization; cannibalization within; within gambling; systematic review ... See more keywords