How do MNEs shape their international strategic alliances to facilitate higher alliance performance? Absorptive capacity as an antecedent
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DOI: 10.3389/fpsyg.2022.955117
Abstract: The international strategic alliance in international marketing is international social network to realize superior performance. This requires firms to increasingly consolidate international relationship with foreign partners. Knowledge acquisition and integration by absorptive capacity (AC) as… read more here.
Keywords: absorptive capacity; strategic alliance; capacity antecedent; international strategic ... See more keywords