Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
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DOI: 10.1108/imr-01-2021-0029
Abstract: PurposeThe research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by proactive governance, management and marketing of their… read more here.
Keywords: capital nonprofit; marketing; nonprofit organizations; social capital ... See more keywords