Colours, capsules and concept flavour names on cigarette packs appeal to youth in Mexico
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DOI: 10.1136/tobaccocontrol-2021-056905
Abstract: Background Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents. Methods We conducted… read more here.
Keywords: flavour name; colour capsule; adolescents adults; capsule image ... See more keywords