A replication study of the credit card effect on spending behavior and an extension to mobile payments
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102472
Abstract: Abstract Prior research has shown that credit cards increase spending behavior as measured by the willingness to pay (WTP) or basket value. This research aims to replicate the credit card effect and to extend this… read more here.
Keywords: credit card; mobile payments; spending behavior; card effect ... See more keywords