The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia
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DOI: 10.1080/10496491.2018.1536618
Abstract: Abstract This article explores media preferences of advertisers in Least Developed Countries (LDCs) using the case of Ethiopia. Study 1 demonstrates that billboards are the most popular medium in an LDC. Study 2 builds on… read more here.
Keywords: least developed; meaning effectiveness; case ethiopia; developed countries ... See more keywords