Articles with "case made" as a keyword



Photo by jackward from unsplash

Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs

Sign Up to like & get
recommendations!
Published in 2020 at "European Business Review"

DOI: 10.1108/ebr-06-2019-0129

Abstract: This study aims to analyze the territory as a distinctive factor through which the concept and practice of “Made in Italy” operates. Specifically, the study considers the role of local and sub-national entrepreneurial collaborations that… read more here.

Keywords: made italy; knowledge management; based knowledge; case made ... See more keywords