Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs
Sign Up to like & getrecommendations! Published in 2020 at "European Business Review"
DOI: 10.1108/ebr-06-2019-0129
Abstract: This study aims to analyze the territory as a distinctive factor through which the concept and practice of “Made in Italy” operates. Specifically, the study considers the role of local and sub-national entrepreneurial collaborations that… read more here.
Keywords: made italy; knowledge management; based knowledge; case made ... See more keywords