Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti
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DOI: 10.1108/eemcs-08-2022-0266
Abstract: Learning outcomes The readers will gain practical insights on the key attributes of a women entrepreneur, the role of innovative product design and usage, the core challenges and opportunities and the strategies to overcome entrepreneurial… read more here.
Keywords: business; handicraft; case rekhaakriti; case ... See more keywords