The item-by-use (IBU) method for measuring perceived situational appropriateness: A methodological characterisation using CATA questions
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DOI: 10.1016/j.foodqual.2019.103724
Abstract: Abstract Contextual factors influence consumers’ food choice and consumption decisions. The measurement of perceived situational appropriateness provides information on these influences and is easily implemented in product test situations, especially when done using the item-by-use… read more here.
Keywords: ibu responses; cata questions; perceived situational; ibu ... See more keywords