Causal machine learning for healthcare and precision medicine
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DOI: 10.1098/rsos.220638
Abstract: Causal machine learning (CML) has experienced increasing popularity in healthcare. Beyond the inherent capabilities of adding domain knowledge into learning systems, CML provides a complete toolset for investigating how a system would react to an… read more here.
Keywords: learning healthcare; causal machine; medicine; machine learning ... See more keywords
How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign
Sign Up to like & getrecommendations! Published in 2022 at "PLOS ONE"
DOI: 10.1371/journal.pone.0278937
Abstract: We apply causal machine learning algorithms to assess the causal effect of a marketing intervention, namely a coupon campaign, on the sales of a retailer. Besides assessing the average impacts of different types of coupons,… read more here.
Keywords: marketing; coupon campaign; causal machine; machine learning ... See more keywords