Price Promotions Cause Impatience
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DOI: 10.1177/0022243719871946
Abstract: In this research, the authors propose that incidental exposure to price promotions can cause downstream impatience in an unrelated domain. Specifically, price promotions trigger reward seeking—a general motivational state—and reward seeking, in turn, yields impatience.… read more here.
Keywords: promotions cause; cause impatience; price promotions; reward seeking ... See more keywords