Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2018.08.002
Abstract: Cause-Marketing (CM) has gained momentum in recent years, both in marketing research and practice. However, while CM aims to influence consumers on an emotional or affective level, research into the emotional and affective response to… read more here.
Keywords: research; small sincere; cause; cause marketing ... See more keywords
Zakah as tool for social cause marketing and corporate charity: a conceptual study
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-03-2017-0025
Abstract: Purpose This paper explores the role of Zakah in social cause marketing. Academic literature on Islamic economics, finance and management mostly deals with the links that exists between Zakah and consumption, neglecting important and strategic… read more here.
Keywords: marketing; paper; zakah; social cause ... See more keywords
Which can affect more? Cause marketing or cause-related marketing
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-04-2016-0028
Abstract: Purpose The purpose of this study is to investigate the effects of corporate social responsibility on customer satisfaction, loyalty and repurchase with or without cause-related marketing or cause marketing across Islamic companies. Design/methodology/approach An experimental… read more here.
Keywords: marketing; marketing cause; related marketing; cause related ... See more keywords
Optimization and selection of cause marketing mode with the warm glow effect
Sign Up to like & getrecommendations! Published in 2022 at "PLoS ONE"
DOI: 10.1371/journal.pone.0272724
Abstract: Cause marketing (CM) is an important way of implementing corporate social responsibility (CSR) strategies. While most related studies explore firms’ implementation of CM campaigns, which involve donation of part of their sales revenue to charity… read more here.
Keywords: optimization; degree preference; cause; donation ... See more keywords