Association of History of Injection Drug Use with External Cause-Related Mortality Among Persons Linked to HIV Care in an Urban Clinic, 2001–2015
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DOI: 10.1007/s10461-019-02497-6
Abstract: High mortality rates among persons with HIV with a history of injection drug use (PWID) are thought to be driven in part by higher rates of external cause-related mortality. We followed 4796 persons aged 18–70… read more here.
Keywords: history injection; cause; external cause; mortality ... See more keywords
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
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DOI: 10.1007/s10551-020-04639-6
Abstract: In its three decades of development, many constructs of cause-related marketing have been tested from different perspectives and in varied contexts. However, there has not yet been an integrated empirical study. Reviewing 162 studies from… read more here.
Keywords: related marketing; effectiveness cause; cause related;
How permeable to cause-related marketing are millennials?
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DOI: 10.1007/s12208-021-00276-5
Abstract: This study aims to explore millennial consumers’ intention to participate in cause-related marketing (CrM) campaigns. Building upon the previous literature on CrM, the authors outline six determinants of consumers’ intention to purchase products involved with… read more here.
Keywords: marketing; permeable cause; related marketing; cause related ... See more keywords
The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands
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DOI: 10.1080/02650487.2021.1892963
Abstract: Abstract Cause-related marketing (CRM) advertisements focus on promotional social cause (PSC) messages for a brand; however, recent social media-based CRM ads rely on partake-in-our-cause (PIOC) messages, which encourage consumer participation. This three-part study examined the… read more here.
Keywords: crm; related marketing; cause related; psc messages ... See more keywords
Which can affect more? Cause marketing or cause-related marketing
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-04-2016-0028
Abstract: Purpose The purpose of this study is to investigate the effects of corporate social responsibility on customer satisfaction, loyalty and repurchase with or without cause-related marketing or cause marketing across Islamic companies. Design/methodology/approach An experimental… read more here.
Keywords: marketing; marketing cause; related marketing; cause related ... See more keywords
First three decades of cause-related marketing: building a deeper understanding through bibliometric analysis
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DOI: 10.1108/jmh-11-2022-0067
Abstract: Purpose The recent development in the scholarship of cause-related marketing (CRM) highlights the growing popularity of this field of research. CRM is one of the forms of communicating corporate social responsibility (CSR). Although CSR is… read more here.
Keywords: related marketing; crm; analysis; field ... See more keywords
Title sponsorship of cause-related sport events
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DOI: 10.1108/sbm-04-2018-0034
Abstract: Purpose Corporations often benefit from associating their brand(s) with a sports property; in some cases, the property is owned or supported by a not-for-profit organization (NFP) championing a cause. Title sponsorship of such a sport… read more here.
Keywords: title sponsorship; cause related; cause; related sport ... See more keywords
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
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DOI: 10.1177/00222437221109782
Abstract: Cause-related marketing (CM), which links corporate donations to consumer purchases, has ongoing momentum in marketing. As the magnitude and direction of consumers’ response to CM are inconclusive, this meta-analysis synthesizes evidence on main and moderator… read more here.
Keywords: related marketing; meta analysis; marketing; meta ... See more keywords
Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being
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DOI: 10.1177/02761467221127878
Abstract: Although luxury firms have come under increasing pressure to engage in corporate social responsibility (CSR) initiatives, they have traditionally been hesitant to engage because of the CSR–luxury paradox: the values and motivations underlying luxury consumption… read more here.
Keywords: related marketing; luxury; prosocial behavior; luxury brands ... See more keywords
CONSUMER ATTITUDES TOWARD CAUSE-RELATED PRODUCTS: A STUDY OF JAPANESE CUSTOMERS AND BENEFICIARY-MADE ITEMS
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DOI: 10.33736/ijbs.5615.2023
Abstract: Much research has been done on cause-related marketing activities implemented by for-profit businesses. However, researchers seem to neglect that the beneficiaries make specific products used in cause-related campaigns, and for-beneficiaries organizations also run specific campaigns.… read more here.
Keywords: related marketing; attitudes toward; toward cause; cause ... See more keywords
Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention
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DOI: 10.3389/fpsyg.2020.533445
Abstract: With the progress of social and improvement of public awareness, the demand for enterprises to participate in a social welfare cause is increasing. A company can directly support corporate social responsibility issues through cause-related marketing… read more here.
Keywords: give money; related marketing; intention; purchase intention ... See more keywords