Endogeneity bias in marketing research: Problem, causes and remedies
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DOI: 10.1016/j.indmarman.2017.05.006
Abstract: Endogeneity bias represents a critical issue for the analysis of cause and effect relationships. Although the existence of endogeneity can produce severely biased results, it has hitherto received only limited attention from researchers in marketing… read more here.
Keywords: research; causes remedies; endogeneity bias; remedies endogeneity ... See more keywords