Articles with "celebrity economy" as a keyword



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The Correlation Analysis for New Media Internet Celebrity Economy in College Students’ Entrepreneurial Values and Entrepreneurial Behavior

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Published in 2022 at "Frontiers in Psychology"

DOI: 10.3389/fpsyg.2022.892347

Abstract: Driven by the development of new media, the Internet celebrity economic marketing model has gradually become one of the mainstream online marketing models. It has aroused warm attention on the network platform and provided a… read more here.

Keywords: celebrity economy; entrepreneurial behavior; internet celebrity;