Social media influencers and transgressive celebrity endorsement in consumption community contexts
Sign Up to like & getrecommendations! Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-07-2019-0567
Abstract: Purpose: This paper aims to elucidate instances whereby celebrity endorsements by social media influencers (SMIs) embedded within online consumption communities are perceived as transgressive by their fellow community members. In doing so, this research provides… read more here.
Keywords: community; celebrity; celebrity endorsements; consumption ... See more keywords
Do glamour, self-sexualisation and scopophilia influence celebrity endorsement?
Sign Up to like & getrecommendations! Published in 2018 at "Euromed Journal of Business"
DOI: 10.1108/emjb-01-2017-0003
Abstract: The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.,In step 1, an experimental study was conducted with 100 respondents assessing the response towards manipulated print… read more here.
Keywords: celebrity endorsement; self sexualisation; influence celebrity; influence ... See more keywords
Implications of celebrity endorsement of prostate cancer awareness in a tertiary referral unit – the ‘Fry‐Turnbull’ effect
Sign Up to like & getrecommendations! Published in 2020 at "BJU International"
DOI: 10.1111/bju.14992
Abstract: Media portrayal of celebrity experience of cancer is associated with greater public interest and increased internet search activity. Heightened public awareness of cancer affects referrals to secondary or tertiary care services. This is exemplified by… read more here.
Keywords: celebrity; awareness; implications celebrity; celebrity endorsement ... See more keywords
Brand evaluations in sponsorship versus celebrity endorsement
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Market Research"
DOI: 10.1177/14707853221106309
Abstract: Prior research conceptually assumes that sponsorships might have a stronger impact on brand attitude than do celebrity endorsements primarily due to the more indirect and less commercial intent to persuade. However, empirical evidence is lacking… read more here.
Keywords: effect sponsorships; celebrity; versus celebrity; brand ... See more keywords
Celebrity endorsement of political aspirants and its effects on college students in Lagos
Sign Up to like & getrecommendations! Published in 2017 at "Journal of African Media Studies"
DOI: 10.1386/jams.9.3.487_1
Abstract: This article examines two main research questions: what factors justify celebrity endorsement as an election campaign strategy given the increasing doubts associated with celebrity involvement in politics? Did celebrity endorsement of political aspirants influence young… read more here.
Keywords: endorsement political; celebrity; college; celebrity endorsement ... See more keywords
What Do We Know About Celebrity Endorsement in Advertising?
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Advertising Research"
DOI: 10.2501/jar-2018-006
Abstract: ![Figure][1] Celebrity endorsement in advertising is grounded in a common marketing assumption: Corporations have realized for some time that celebrity endorsers can enhance advertisement credibility and liking as well as brand image, awareness, and purchase… read more here.
Keywords: endorsement advertising; celebrity; celebrity endorsement; advertising ... See more keywords
Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspective
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.910375
Abstract: Celebrity endorsement has been used for decades to promote products to consumers. As employees are one of the primary stakeholders and are known as second consumers, their concerns about celebrity endorsement effectiveness and pride need… read more here.
Keywords: identification; celebrity; endorsement; organization ... See more keywords
Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph16193743
Abstract: Celebrity endorsement used to promote energy-dense and nutrient-poor (EDNP) food and beverage products may contribute to poor dietary habits. This study examined celebrity endorsement of branded food and beverage products and marketing campaigns in the… read more here.
Keywords: celebrity; celebrity endorsement; food beverage;