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Published in 2019 at "Personality and Individual Differences"
DOI: 10.1016/j.paid.2019.109511
Abstract: Abstract Celebrity worship, defined as an excessive preoccupation with a famous media figure, has been of considerable research interest in the past two decades. There is growing evidence for the association between psychiatric symptoms (e.g.,…
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Keywords:
celebrity worship;
psychiatric symptoms;
association psychiatric;
celebrity ... See more keywords
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Published in 2019 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2018.1443311
Abstract: ABSTRACT The celebrity worship considered as an anomalous psychological behavior with major consequences on personality development of an individual is examined with the important constructs of marketing namely, brand attitude, advertisement attitude and purchase intention.…
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Keywords:
advertisement attitude;
brand attitude;
celebrity worship;
attitude ... See more keywords
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Published in 2020 at "Journal of Creative Communications"
DOI: 10.1177/0973258620968963
Abstract: The main objective of this research is to investigate the triadic relationship among celebrity worship, self-brand connection and brand equity. Specifically, it aims to investigate the role of self-brand connections as a mediating variable in…
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Keywords:
celebrity worship;
brand;
celebrity;
brand equity ... See more keywords
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Published in 2023 at "PLOS ONE"
DOI: 10.1371/journal.pone.0281551
Abstract: The stalking of celebrities is a serious issue for thousands of celebrities worldwide who are occasionally confronted by fans who merit the label “fanatic.” We administered measures of obnoxious celebrity stalking, celebrity worship, persistent pursuit…
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Keywords:
threat directed;
stalking celebrities;
directed toward;
celebrity ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.823478
Abstract: The present study constructed a moderated mediation model to examine whether borderline pathological celebrity worship may be associated with higher levels of impulsive buying intent. The mediating role of empathy and the moderating role of…
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Keywords:
pathological celebrity;
impulsive buying;
borderline pathological;
buying intent ... See more keywords