Sales manager encouragement behavior in value-centered business models
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DOI: 10.1108/ejm-11-2021-0906
Abstract: Purpose Seeing past research, sales managers’ encouragement of their salespeople, tailored to the demands of value-creating sales, should constitute a key success factor for implementing value-centered business models. But prior research is largely silent on… read more here.
Keywords: encouragement; business models; value; value centered ... See more keywords