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Published in 2019 at "Journal of Education for Business"
DOI: 10.1080/08832323.2019.1646701
Abstract: Abstract The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a…
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Keywords:
customer centric;
experiential learning;
customer;
centric operations ... See more keywords