Exploring the impact of certainty language style in social media influencers-generated content on consumers’ purchase behavior
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-09-2023-0314
Abstract: PurposeThe purpose of this study is to investigate the impact of the language style of certainty in social media influencers’ (SMIs) generated content on consumers’ purchase behavior. It aims to provide insights into how the… read more here.
Keywords: purchase behavior; language style; certainty language; language ... See more keywords