How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2333
Abstract: Consumers frequently forecast how their choices will make them feel in future consumption situations. One possible influence during such affective forecasting is their current emotional state. Although the impact of incidental emotions on consumer decision… read more here.
Keywords: affective forecasting; consumer; incidental emotions; certainty uncertainty ... See more keywords