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Published in 2019 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-07-2018-0129
Abstract: Purpose The purpose of this study is to clarify what is really needed to attract Muslim tourists by comparing the two main approaches to serving food with halal certification or with ingredient disclosure. Design/methodology/approach This…
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Keywords:
muslim tourists;
halal certification;
certification;
certification ingredient ... See more keywords