Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19
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DOI: 10.1108/jima-09-2020-0287
Abstract: Purpose This paper aims to intend to ascertain whether corporate social responsibility (CSR) can serve as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19 pandemic. Starting from being… read more here.
Keywords: promotional tool; halal certified; halal; responsibility ... See more keywords