Fostering Reverse Innovation With Value Chain Cocreation
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DOI: 10.1109/tem.2025.3538913
Abstract: Reverse innovation is a growing area of interest in the academic literature and managerial practice. This “reversal” of innovation originates in the observation that products or services are sometimes first ideated, developed, prototyped, or adopted… read more here.
Keywords: value chain; innovation; chain cocreation; reverse innovation ... See more keywords