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Published in 2017 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2016.08.002
Abstract: Abstract This research investigates the cognitive barriers to the generation of collaborative innovations among supply chain members. The results of our case study show how different perceptions of relationships between supply chain members can hinder…
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Keywords:
generation;
cognitive barriers;
supply chain;
chain relationships ... See more keywords