Do hotels enhance and challenge rapport with customers with the same degree of commitment?
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Pragmatics"
DOI: 10.1016/j.pragma.2020.06.002
Abstract: Abstract This study is part of an on-going 3-year research project which seeks to develop a thorough understanding of the review response genre – hotel management's responses to negative online reviews. As managing (which could… read more here.
Keywords: hotels enhance; enhance challenge; rapport; challenge rapport ... See more keywords