Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
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DOI: 10.1177/00222429211000344
Abstract: Despite evidence that consumers appreciate freedom of choice, they also enjoy recommendation systems, subscription services, and marketplace encounters that seemingly occur by chance. This article proposes that enjoyment can, in some contexts, be higher than… read more here.
Keywords: satisfaction; chance encounters; chance; serendipity chance ... See more keywords