The Magnitude of Change Effect in Store Remodeling
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DOI: 10.1016/j.jretai.2017.08.003
Abstract: While store remodeling can increase customer sales, not all remodeling efforts are successful. In this study, two treatment stores from a large national retailer are matched with control stores in a field experiment. Even though… read more here.
Keywords: perceived magnitude; store remodeling; change effect; magnitude change ... See more keywords