Behavioral changes of multichannel customers: Their persistence and influencing factors
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DOI: 10.1016/j.jretconser.2020.102335
Abstract: Abstract This study addresses how behavioral changes following a new channel's adoption persist over time, and how their patterns vary among customers. We verify the roles of individual behavioral traits reflecting self-selection, marketing exposure, and… read more here.
Keywords: changes multichannel; influencing factors; behavioral changes; multichannel customers ... See more keywords