Channel coordination with a manufacturer controlling the price and the effect of competition
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DOI: 10.1016/j.jbusres.2018.09.001
Abstract: Abstract This paper investigates two coordination mechanisms in a simple distribution channel: 1) the manufacturer's suggested retail price (MSRP) and 2) the minimum advertised price (MAP). With a MSRP, the retailer can engage in a… read more here.
Keywords: manufacturer; competition; channel coordination; price ... See more keywords
Channel coordination with extended warranty when retailers compete
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DOI: 10.1080/01605682.2022.2122734
Abstract: Abstract This paper studies coordination mechanisms for the supply chain with one manufacturer and two competing retailers, where the manufacturer directly sells the extended warranty service to the consumers. We find that the efficiency of… read more here.
Keywords: contract; extended warranty; warranty; channel coordination ... See more keywords