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Published in 2023 at "Kybernetes"
DOI: 10.1108/k-11-2022-1594
Abstract: PurposeBuilding on stimulus organism response theory, the current study examines the influence of channel integration quality dimensions (channel service configuration and integrated interactions) on the omnichannel retail store's shoppers' satisfaction, trust and commitment, subsequently leading…
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Keywords:
channel integration;
channels used;
citizenship behavior;
quality ... See more keywords
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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.928231
Abstract: Based on event system theory, we explore the effect of the strength of channel conflict on cross-channel integration from the perspective of manufacturers, and then analyzes the mediating effect of channel fluency and channel stability.…
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Keywords:
channel integration;
strength channel;
cross channel;
channel ... See more keywords