How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender
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DOI: 10.1108/k-11-2022-1594
Abstract: PurposeBuilding on stimulus organism response theory, the current study examines the influence of channel integration quality dimensions (channel service configuration and integrated interactions) on the omnichannel retail store's shoppers' satisfaction, trust and commitment, subsequently leading… read more here.
Keywords: channel integration; channels used; citizenship behavior; quality ... See more keywords
Research on the Impact of the Strength of Channel Conflict on Cross-Channel Integration: The Mediating Effect of Channel Fluency and Stability
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DOI: 10.3389/fpsyg.2022.928231
Abstract: Based on event system theory, we explore the effect of the strength of channel conflict on cross-channel integration from the perspective of manufacturers, and then analyzes the mediating effect of channel fluency and channel stability.… read more here.
Keywords: channel integration; strength channel; cross channel; channel ... See more keywords