Examining customer channel selection intention in the omni-channel retail environment
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Production Economics"
DOI: 10.1016/j.ijpe.2018.12.009
Abstract: Abstract Omni-channel supply chain management, with the objective of integrating multiple channels to achieve better overall performance across the entire supply chain, has been implemented by an increasing number of retailers. One of the challenges… read more here.
Keywords: customer channel; channel retail; retail environment; omni channel ... See more keywords