The dark side of channel rewards for observer distributors: A social comparison perspective
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DOI: 10.1016/j.jbusres.2021.04.046
Abstract: Abstract Existing research has primarily investigated the bright side of channel rewards, such as gaining distributors’ positive feedback and/or to avoid their negative responses. While acknowledging the potential negative effects of channel rewards, few studies… read more here.
Keywords: social comparison; side channel; dark side; channel rewards ... See more keywords