A local seller's app channel strategy concerning delivery
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Production Research"
DOI: 10.1080/00207543.2018.1535725
Abstract: When a local seller launches an app channel, it can either deliver online orders itself or use a third party service. Given this background, an interesting problem is whether and how a local seller's channel… read more here.
Keywords: seller; channel strategy; delivery; local seller ... See more keywords
Sharing Channel Strategy With Customers’ Collaborative Consumption Behaviors
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.792704
Abstract: Associated with the sharing economy, collaborative consumption behaviors often take place among customers. Different from the traditional consumption that customers purchase the product and own it, in the sharing economy, customers can access the product… read more here.
Keywords: channel strategy; collaborative consumption; consumption behaviors; consumption ... See more keywords