How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender
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DOI: 10.1108/k-11-2022-1594
Abstract: PurposeBuilding on stimulus organism response theory, the current study examines the influence of channel integration quality dimensions (channel service configuration and integrated interactions) on the omnichannel retail store's shoppers' satisfaction, trust and commitment, subsequently leading… read more here.
Keywords: channel integration; channels used; citizenship behavior; quality ... See more keywords