Characteristics of healthy weight advertisements in three countries
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DOI: 10.1111/1753-6405.12745
Abstract: Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight. The aim of the present study was to analyse advertising techniques… read more here.
Keywords: three countries; weight advertisements; healthy weight; advertisements three ... See more keywords
Exploring the Characteristics of Healthy Lifestyle Campaign on Social Media: A Case Study on FIT Malaysia
Sign Up to like & getrecommendations! Published in 2019 at "Jurnal Komunikasi: Malaysian Journal of Communication"
DOI: 10.17576/jkmjc-2019-3504-20
Abstract: Through the establishment of FIT Malaysia, the Malaysian Ministry of Youth and Sports (MOYS) aimed to ensure the adoption of healthy lifestyles by all Malaysians particularly youth, with initiatives to provide a variety of sports… read more here.
Keywords: social media; healthy lifestyle; campaign; characteristics healthy ... See more keywords