‘Please Send Us Your Money’: The BBC’s Evolving Relationship With Charitable Causes, Fundraising and Humanitarian Appeals
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DOI: 10.1080/01439685.2017.1412919
Abstract: Fundraising for charitable causes has had a key place in the BBC’s schedule since the earliest days of the corporation and the establishment of the weekly radio appeal. As new forms of fundraising through high-profile… read more here.
Keywords: bbc; money bbc; charitable causes; send money ... See more keywords
The Influence of Proportion Dominance and Global Need Perception on Donations
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DOI: 10.3389/fpsyg.2022.800867
Abstract: Many donation-raising platforms request that first-time donors choose the charitable causes they most care about so that future campaign recommendations can best match donors’ charitable preferences. While matching charitable campaigns to donors’ reported preferences has… read more here.
Keywords: effect; number; donors choose; causes donors ... See more keywords