Does charity affect economic bargaining? Exploring gender × social distance interactions
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DOI: 10.1108/srj-04-2018-0104
Abstract: Purpose In recent years, it is increasingly common to find situations in which economic or financial decisions are combined with philanthropic or charity issues (for example, “pay what you can”, cause-related marketing initiatives and micro-insurance).… read more here.
Keywords: social distance; gender social; charity affect;