Do Charity or Non-Charity Sporting Events Have a Greater Influence on Participants’ Warm Glow?: An Experimental Survey
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DOI: 10.3390/su142416593
Abstract: Although the literature shows that consuming pro-social products increases warm glow, a psychological factor that contributes to consumer experience and satisfaction, it is unclear whether participating in a charity sporting event results in the same… read more here.
Keywords: charity non; charity sporting; non charity; participants warm ... See more keywords