Adoption of AI-based chatbots for hospitality and tourism
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DOI: 10.1108/ijchm-04-2020-0259
Abstract: This study aims to investigate the customers’ behavioral intention and actual usage (AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by extending the technology adoption model (TAM) with context-specific variables.,To understand… read more here.
Keywords: tourism; chatbots hospitality; based chatbots; adoption ... See more keywords