Vertical Integration Strategies and Environmental Uncertainty: China’s Film Industry
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DOI: 10.1177/21582440231156351
Abstract: This study analyses the effectiveness of vertical integration for motion pictures’ box office revenues and the moderating effects of environmental uncertainty on China’s film industry, where a market economy was introduced in 2002. We analyzed… read more here.
Keywords: vertical integration; environmental uncertainty; china film; film industry ... See more keywords