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Published in 2017 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2017.1297975
Abstract: ABSTRACT The study investigated different visual and audio factors of product placement in American and Chinese movies by analyzing top-grossing movies of the past decade. Forty movies were selected and analyzed. The results indicated major…
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Keywords:
top grossing;
product;
brand;
chinese movies ... See more keywords
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Published in 2022 at "IEEE Access"
DOI: 10.1109/access.2022.3217911
Abstract: Aspect information mining from user comments has become an important means to improve the performance of recommendation systems (RSs). This is because aspect information in comments is fine-grained and tends to reflect the interactions and…
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Keywords:
aspect information;
filtering chinese;
collaborative filtering;
neural collaborative ... See more keywords