Articles with "chinese movies" as a keyword



Photo from wikipedia

Brand Appearance in Chinese and American Top-Grossing Commercial Movies: A Comparison

Sign Up to like & get
recommendations!
Published in 2017 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2017.1297975

Abstract: ABSTRACT The study investigated different visual and audio factors of product placement in American and Chinese movies by analyzing top-grossing movies of the past decade. Forty movies were selected and analyzed. The results indicated major… read more here.

Keywords: top grossing; product; brand; chinese movies ... See more keywords
Photo from wikipedia

Neural Collaborative Filtering for Chinese Movies Based on Aspect-Aware Implicit Interactions

Sign Up to like & get
recommendations!
Published in 2022 at "IEEE Access"

DOI: 10.1109/access.2022.3217911

Abstract: Aspect information mining from user comments has become an important means to improve the performance of recommendation systems (RSs). This is because aspect information in comments is fine-grained and tends to reflect the interactions and… read more here.

Keywords: aspect information; filtering chinese; collaborative filtering; neural collaborative ... See more keywords