Brand Appearance in Chinese and American Top-Grossing Commercial Movies: A Comparison
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DOI: 10.1080/10496491.2017.1297975
Abstract: ABSTRACT The study investigated different visual and audio factors of product placement in American and Chinese movies by analyzing top-grossing movies of the past decade. Forty movies were selected and analyzed. The results indicated major… read more here.
Keywords: top grossing; product; brand; chinese movies ... See more keywords
Neural Collaborative Filtering for Chinese Movies Based on Aspect-Aware Implicit Interactions
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DOI: 10.1109/access.2022.3217911
Abstract: Aspect information mining from user comments has become an important means to improve the performance of recommendation systems (RSs). This is because aspect information in comments is fine-grained and tends to reflect the interactions and… read more here.
Keywords: aspect information; filtering chinese; collaborative filtering; neural collaborative ... See more keywords