Contingent effects of social norms on tourists’ pro-environmental behaviours: the role of Chinese traditionality
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Sustainable Tourism"
DOI: 10.1080/09669582.2020.1746795
Abstract: Abstract Social norms are critical drivers of pro-environmental behaviours (PEBs) yet vary in their influences across individuals or cultures. This study investigates the contingent effects of social norms on tourists’ PEBs by examining the moderating… read more here.
Keywords: social norms; environmental behaviours; chinese traditionality; pro environmental ... See more keywords