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   Articles with "chocolate lover" as a keyword



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Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers

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recommendations! Published in 2018 at "Journal of Food Products Marketing"

DOI: 10.1080/10454446.2017.1266551

Abstract: ABSTRACT This study aimed to understand the factors affecting repurchase behavior of chocolate brands and, consequently, customer retention and acquisition. The study adopted a qualitative, inductive approach using in-depth interviews with 31 Australian consumers. The… read more here.

Keywords: repurchase behavior; behavior chocolate; chocolate; value ... See more keywords