Hotel choice: A closer look at demographics and online ratings
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DOI: 10.1016/j.ijhm.2019.03.015
Abstract: Abstract In this paper, the authors explore how demographic variables and online ratings may affect hotel choice in a sample of 279 customers. By means of an alternative-specific conditional logit (asclogit) method, the authors evidence… read more here.
Keywords: hotel; online ratings; hotel choice; choice closer ... See more keywords