The choice of destination country of international franchise networks: the case of Mexican franchisors
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DOI: 10.1108/ijoem-08-2022-1254
Abstract: PurposeThis article examines the influence of market opportunity, risk, and distance on the choice of destination country for Mexican franchises.Design/methodology/approachThe research hypotheses are developed under the theoretical approaches of institutional theory, agency theory, and transaction… read more here.
Keywords: destination country; country; choice destination; franchise ... See more keywords